Whether you need a guide for two months or six, the work bends to fit the terrain.
Some founders need a short, focused trip. Others need a guide alongside them for the long climb. Either way, we start by figuring out what's actually stuck.
The companies are different. The knots are usually the same.
Embedded engagements run 4 – 12+ weeks. We start by getting aligned, then I work alongside your team through validation, planning, and execution — and leave you with a team that can do the next one without me.
Every project starts with a detailed plan of action so we're aligned from day one: what we're solving, what we're not, and how we'll know.
We quickly get versed in the business and the problem space through competitive audits, user & stakeholder interviews, and field studies.
Using the findings, we generate new ideas and bring your most valuable existing ones to the point where design & engineering can take over.
We empower design & engineering to make autonomous decisions: when they need feedback, and how to communicate slipping dates.
Teach your team to do effective readouts: how to go to market, and how to create collateral for the rest of the org.
We'll figure out which trip this is.